Undoubtedly this holiday season, you either received or gave gift cards in lieu of purchasing or receiving an actual product. Gift cards are all the rage these days and their growth is predicted to continue to increase.
Ellen Cannon an Editor at Bankrate.com says in her article Gift Card Trends: Gift Cards Are Everywhere that

"Gift cards are booming — on the buyer and seller sides
of the market. According to Comdata, in the 2007 holiday season, the average
gift card buyer will spend $203 on cards, a $23 increase from 2006. And the
National Retail Federation’s 2007 Holiday Consumer Survey found that 54 percent
of consumers said they want to receive a gift card as a holiday gift."

That’s good news for the retailers who are hoping that Post- Christmas shopping will save the season.USA Today reports,

"Retailers are rolling out after-Christmas discounts, hoping bargain shoppers and gift-card splurgers can help salvage the season."

But what do you do with gift cards that you just don’t think you will use? I for one have a drawer full of gift cards that I never seem to have with me when I want to purchase something? Then to my horror one day, I actually took one with me and found out that the $100.00 card (from 2 years ago) had penalties for each month that it was not used and was now reduced to about a $35.00 actual cash value!  since then I tend to give cash rather than cards on most occasions or buy the ones that I am sure have no expiration or penalties.

But back to what to do when you don’t shop at the stores from which the gift card was issues? Well today I checked out some sites that offer solutions to that problem. I had no idea that there were websites that   allow you to manage gift card balances and to swap gift cards with other consumers. What a great idea. Swap A Gift is one such site that for just a one time fee of $1.99, you can list your gift card for swap or sale. Plastic Jungle offers a secure place to buy gift cards at reduced prices as well as sell or trade. And finally, Leverge Card another site that allows you to

• Purchase gift cards from top retailers

• Earn interest on gift cards you register with Leverage 

• Swap gift cards for free 

• Manage gift card balances, frequent flyer miles and
  loyalty programs from one computer screen with no downloads needed 

• Receive targeted offers and savings from retailers based
  on gift cards you have, as well as your loyalty program and calendar info.

Hallelujah! No more unused cards that sit in my drawer and collect dust. If anyone has used a card swap company before, share your experience here with your fellow Shak-ers.